ABSL Western Balkans Conference 2025

Samir Avdić, Major of the City of Sarajevo, is a former professional basketball player and sports manager. He played for KK Bosna and several European clubs, and was a member and captain of both the Yugoslav and Bosnian national teams, winning titles at the Balkan, European, and world levels. Beyond sports, he co-founded the humanitarian organization Dobro.ba, served as Sports Director of the Bosnian national basketball team, and later held public functions including Minister of Culture and Sports of Sarajevo Canton and Deputy Mayor of Sarajevo. His contributions to sports and society earned him multiple awards and recognition as a distinguished athlete of Bosnia and Herzegovina.

Kemal Babić is the Managing Director for the Balkans and Europe at DDC Group, where he leads regional strategy, client partnerships, and business development efforts. His remit includes overseeing strategic growth initiatives, ensuring operational scalability, and maintaining governance standards across all delivery centres in the region.

Senior IT Director at Procter & Gamble with over 25 years of experience leading global tech-driven transformations. Adnan drives innovation and efficiency through large-scale IT projects. As a co-founder of ABSL Bosnia and Herzegovina, Adnan is also committed to advancing the local IT sector and digital skills.

Mark Culaj is an engineer with over 30 years of experience in production systems, automation, and digital transformation. He is the founder of Evolutiv AI, a project focused on applying artificial intelligence to business, industry, and the new space economy. Mark has led initiatives in smart production management, secure digital infrastructures, and AI-driven innovation. He brings a practical yet forward-looking perspective, bridging technology with real-world business needs.

Oliver Derler, CEO of Concentrix Balkans, Austria and Hungary - the largest BPO leader and Global Technology and Services powerhouse, brings over 25 years of transformative leadership in the industry. Managing operations across 6 countries and 12 locations, he is the visionary architect behind Concentrix’s bold and rapid expansion from six sites in Kosovo to new markets in North Macedonia, Bosnia and Herzegovina, and Serbia, fundamentally reshaping the regional business landscape. With a strong focus on building high-performing teams and fostering a culture of continuous improvement, Oliver is renowned for a people-first leadership approach combined with razor-sharp strategic insight, driving growth and innovation with relentless purpose and unstoppable momentum.

Business and leadership consultant, high-performance executive coach, and managing director with 15+ years of international experience in driving and managing sales and business development, pioneering new concepts and products, and advising leading global companies and clients from 30+ countries. Thought leader and astute strategist with extensive cross-cultural experience and a unique drive for excellence.

Amra Hašimbegović is the Head of Investment and EU Funds at the Cantonal Agency for Attracting Investment and Privatization (KAIP) in Sarajevo. She is dedicated to shaping a strategic and investor friendly environment in the Sarajevo Canton, attracting both domestic and foreign investments, and strengthening institutional cooperation with European partners and international funds. Amra plays an active role in policy development for sustainable economic growth and digital transformation, with a strong focus on green economy, innovation, and diaspora engagement. With extensive experience in project management and international economic relations, she advocates for an efficient, transparent, and modern public administration that serves investors.

Đorđe Janković currently serves as Operations Director at The DDC Group, a global Business Process Outsourcing and technology services firm, responsible for overseeing operational excellence across their international locations

Mr. Hamdija Jusufagić brings a diverse background in leadership, technology, company culture, and corporate social responsibility. He has received several prestigious awards in Sweden, including HM King Carl XVI Gustaf’s 'Årets Nybyggare.' Mr. Jusufagic has founded and led multiple successful IT and consulting companies, including System Verification, CodeScene, and REEINVENT—with a strong international presence and a focus on innovation, business impact, and digitalization.

Jacek Levernes is a senior executive with +20 years of leadership experience working across CEE, Europe and globally. His specialties include business development, operations, digital transformation, investment growth, as well as strategy and public affairs, while his track record spans multiple industries. Currently he is a Senior Advisor at Boston Consulting Group (BCG), Chairman at ICTSI Poland, and a non-executive Board Member of Globalworth Holding B.V., the investment fund behind the largest institutional real estate asset manager in the office segment across CEE. He is also the co-founder and now the Honorary President of the Association of Business Service Leaders (ABSL)

Accomplished entrepreneur and business leader with over 13 years of experience in international business development, innovation, and strategic consulting. She has co-founded five companies across the BPO, education, e-commerce, and real estate sectors, including Vigan Group, Vigan Way, and Toka International.

Veljko Petrović is the Regional Manager of Transcom. Experienced leader with a demonstrated history of working in the outsourcing and in-source customer care industry. Proven interpersonal and motivational ability ensure a strong team approach and the attainment of maximum performance levels and productivity. A decisive action-orientated leader who successfully takes complete ownership of the customer service function. Experienced in leading multilingual contact centers remotely at locations around the globe. Specially focused, with proven results, in the field of the digital transformation.

Program Manager of RECONOMY. He holds a MA in Business Administration and an MAS in Development and Cooperation. Paulo has been working on private sector development for several years, including as an entrepreneur himself. He has worked on projects that promote value chain and social entrepreneurship development, in Central and South America. His key expertise lies in providing technical and thematic advice and support on market systems development and on the nexus of humanitarian response and development.

A dynamic professional with a strong background in marketing, sales, and business development across the entertainment industry, BPO/ITO services, nonprofit sector, and international events. Adi is passionate about driving growth, building communities, and creating impactful brand experiences.